Voor de introductie van Ritter Sport op de Zweedse markt ontwikkelde Truman een nieuwe categorie: ‘nature-friendly chocolate’. Ritter Sport werd gepositioneerd als een challenger brand met een sterke light house mission. Het chocolademerk combineert joy en goodness waardoor je nog meer van je chocolade kunt genieten. Zo is de volledige fabriek al klimaatneutraal, hebben ze een eigen cacaoboerderij en zijn er nog meer serieuze doelen om stap voor stap steeds meer nature-friendly te worden. De campagne ‘Be a better friend to nature by enjoying Ritter Sport’ richt zich op generatie Z en Millennials.
There is a friend in great danger.
Someone who’s always there for us.
Taking care of our every need.
The air we breathe.
The water we drink.
The food we eat.
This friend is nature.
And we hurt her, tremendously
By polluting her waters.
By exhausting her soil.
And by filling her skies with ugly gasses.
It’s a wrong relationship.
And it needs change.
We need to be a better friend.
For our common future.
And the generations to come.
As a family business we feel this too.
We want change.
Do the right thing for people, nature, and chocolate.
That’s why we started our own cocoa farm.
So, we could grow cocoa in harmony with nature.
And our chocolate creation?
We took it to zero.
We made it climate neutral.
It’s the only right thing to do.
That’s why we made it our main mission:
becoming the most nature-friendly chocolate.
So, everyone can enjoy our chocolate
with the great feeling of doing the right thing.
To get there, we made our –nature-friendly– bucket list:
Know the origin of every single bean we use.
Wrap all our chocolate in the most sustainable way.
Become completely climate neutral.
Use only nature friendly ingredients
And, of course putting our love for nature in every piece of chocolate we create.
Because: nature-friendly chocolate just tastes better.
Ritter Sport
Nature-friendly chocolate
‘Het is heerlijk om met Truman samen te werken. Transparant, korte lijnen, complementair, echt samenwerken en 100% waarmaken waar ze voor staan.’
